R U Serious Him Cologne by Rue Broca, R u serious him by rue broca is a men's fragrance fruity, woody, floral and animalistic accords. Top notes of bergamot, apple and black currant create a lively introduction that's crisp and spicy with a tart, tangy edge. The heart blooms with a combination of clean and fragrance birch with creamy jasmine and the fruity, powdery tones of rose.